It was 2021, and Breno Ribeiro needed to buy a new refrigerator for his home. Although Breno had worked for several years at a refrigerator manufacturer, his wife wanted to be sure they were making the best choice available on the market.
According to Howards' website, a refrigerator is built to last between 10 and 20 years, so making the right decision about this appliance is essential.
That's when Breno found himself in trouble because no website on the internet had reliable information about product quality. Most comparison sites focus only on price, and while it's certainly interesting to buy equipment at the lowest possible cost, what about quality?
Another important aspect was that Breno sometimes found reviews about certain appliances, but they were too generic. One of his wife's concerns was whether the refrigerator would be too noisy, and Breno simply couldn't find this type of information.
After hours and hours of research, Breno finally reached a verdict with his wife, purchasing a new refrigerator for their home. But from this dissatisfaction, an idea emerged.
Why not launch a website where people could make the best possible choice about their next refrigerator without having to spend hours researching?
From this idea, White Fridges was born—a company 100% focused on helping people make the best decision when choosing their next refrigerator.
We know how painful it is to spend hours and hours doing research on the internet, and we want to prevent you from having to spend all that time.
Our suggestions are based on consumer reviews and questions from the largest marketplaces in the market. By collecting thousands and thousands of reviews, questions, and answers, we provide information in minutes that would take you weeks to obtain.
Without any stress, our product classification is based on a systematic method of collecting reviews and using computer software to process them.
This process includes review grouping, review classification and buffering, merging and presentation, product rating, and finally, the hierarchical ordering of products.
Here is our ranking mechanics:
We use our legitimate web scraper that utilizes our internal rating system to choose the best products in the refrigerator category.
We then collect reviews for each product from reliable data sources such as Amazon, Americanas, Magazine Luíza, Submarino, and so on.
The regularity of this process with the help of web scraping tools ensures our reviews stay current.
One of our most important tasks is filtering out poor reviews. Our algorithm is heavily rule-based and analyzes and evaluates each sentence of the scraped reviews. It then compares them with review texts that we know are reliable and ruthlessly removes those that don't comply.
To get the best results, we've developed an internal classification system that primarily evaluates the content of customer reviews.
The scoring of items is based on more than ten parameters, such as analysis of customer review content, seller feedback score, product rating statistics, brand reputation assessment, comparison of product price with features, etc.
Products are scored based on the weight assigned to reviews, seller feedback, brand reputation, and so on based on users. Whether they are perfect or fair consumer reports and comments, there are specific weights that our AI engine assigns to each.
The weights are summed and averaged to arrive at a score.
The final step is to evaluate and compare the highest-scoring products based on user needs. A side-by-side evaluation of the product based on aggregate weight and market occupation is done with demand also taken into consideration.
This is used in the ranking of products in each category. Without a doubt, this will give space for a comprehensive classification of existing and dominant products in the market, without discarding space for new inventions that may have also received some good consumer feedback.
Our goal is to help you purchase quality products from respected brands, sellers, and marketplaces in the market that will support you even after your purchase.
We believe in increasing the transparency of e-commerce marketplaces. We want to democratize access to information available on marketplaces. Our insights and intelligence will help consumers save time to make better purchasing decisions while accelerating the growth of stores that advertise on marketplaces.
Our team is obsessed with creating content that makes reviews reliable and provides consumers with security when shopping on the Internet.
